As we enter a new decade, technological advancements continue to enrich people’s lives in different manners. Businesses can use this opportunity to employ marketing strategies that make use of innovations on the internet. Currently, digital marketing comprises various approaches to generate leads and convert them into buyers. Yet, this process isn’t as easy as one, two, three, as marketers need to understand the ins and outs of the digital technologies before implementing one.
Let’s start with the most influential digital platform to date: social media sites.
We know you’re aware of these platforms; you’re using them as part of your daily social interactions –well, who doesn’t? You’ve heard Facebook, Instagram, Pinterest, Twitter, and YouTube a hundred times. But aren’t aware of how digital marketers use these platforms to reach a wider audience better. Take note that these sites provide great communication channels for your business to interact with prospects.
You might be wondering how social media management plays critical roles in your business’ online visibility. Don’t worry; we got you covered. In this post, we’ll dig deeper into what does social media management entails and how it benefits your business setting. As you reach the end, you’ll also understand how it can boost your site’s organic traffic three times better than before.
What is Social Media Management?
As the name implies, social media management (SMM) is a marketing strategy used by digital experts to create, schedule, analyze, and engage potential clients with content. These content are usually posted on social media platforms, like Facebook, Twitter, and Instagram. Social media management handles more than your business’ content, as it caters to interactions made between your business and your customers on specific pages. Be aware that social media management does more than scheduling and posting online content. It helps in increasing customer engagement and looks for opportunities to reach a wider market.
Key elements of managing social media accounts include the following:
- Managing accounts across various channels
- Exploring audience engagement with your brand
- Organizing and scheduling posts
- Generating reports based on data analysis
- Monitoring comments and responding to them
- Communicating with team members regarding content curation
When your staff handled these activities correctly, your business is likely to grow.
Overlooked Benefits of Social Media Management
1. Increased Brand Awareness
People, including you, spend much of their time browsing and scrolling feeds on social networking sites. You can use these channels as your medium to advertise your product through engaging content, relevant articles, and insightful campaigns. When done appropriately, your website gains subscribers and boosts your online traffic as well. Before interacting with your audience, you need to establish social media profiles first. Make sure that all details match one another to avoid confusion. Keep in mind that managing social media accounts doesn’t look after the likes or shared posts. Your business needs to implement a social media strategy to inform prospects about how your product or service can benefit them.
What’s more, social media serves as an extension of your business’ customer service. In 2018, SproutSocial revealed that 59% of consumers use social media to raise their concerns on a specific brand. Social media makes it easier for your customer service to implement conversation rather than engaging in fiddly calls or long email conversations.
2. Improved Search Engine Rankings
Social media platforms aren’t connected directly with the search engine results page (SERP). This is the main reason why your posted content matters. Optimizing your content to create quality posts gives your business an edge over your competitors. And as we all know, Google’s algorithm determines your ranking based on your content’s optimization and user intent. Get your business ahead of your competitors by producing well-written content, infographics, photos, blog posts, and videos. These posts make your business’ profile interesting. In case you don’t know how to create optimized posts, you can hire a content writing service, such as Slingmotion Digital. They provide well-researched articles that your business can surely benefit from. What makes social media platforms interesting is that it helps in building a community that follows, likes, and shares your content online. As the more shares implemented, the better your site traffic has.
3. Cost-Effective and Time-Efficient
The best part of using social media platforms to reach a wider audience is that they are free. These networking sites allow everyone to create and register their profiles without losing any money. Social media platforms offer paid promotions and ad campaigns, which are comparatively cheap compared to other marketing strategies. Additionally, social media is easy to use, and most staff members are familiar with using them. Social media are cost-effective in terms of providing your needs without losing your financial resources. They help in managing your finances and retaining a bigger fund for your other marketing campaigns. Time efficiency comes in handy, as your prospects literally see your business’ profile on various social media platforms.
How Does Social Media Management Increase Your Business Traffic?
Several companies recognize social media as a giant scoreboard: the more followers, the better the branding they have.
But it isn’t.
In fact, Google doesn’t count social media interactions as part of its ranking signals because businesses can easily cheat on those figures. Social media management isn’t about winning the likes, shares, and comments of your customers and prospect. It’s about your business’ capability to provide thoughtful engagement with your customers. Though it’s a good thing to have a great number on your side, they must provide meaningful connections to your business.
Converting those numbers into customers is what social media management entails. It helps identify the strategies to attract users into buying your services by producing quality content posts. Google loves updated content, so ensure that you post your best content on all of your social media accounts regularly. Likewise, search engines consider your site’s E-A-T rate as a ranking factor in its SERPs. Just keep on publishing well-written, curated content on social media because it gives you relevant backlinks that increase your website’s organic traffic and growth.
With social media management, you can easily convince your readers or followers to keep coming back on your website’s content. You can make this possible by creating a landing page that provides interesting content for the readers. You also need to interact with your customers in real-time –they’ll love it.
It isn’t surprising why businesses delve into social media platforms to boost their traffic. These channels involve a wider audience, making it easier for businesses to reach their target market by creating content seamlessly.
But remember, social media sites aren’t a static billboard where you post all your content in one go. Never do that. It’s a social space where community interaction occurs, so try to implement one.
If you’re interested in social media management but have no idea how to start, Slingmotion Digital covers you. We can manage your Facebook, Twitter, LinkedIn, and Google My Business professionally and provide the tools you need to manage your social media accounts effectively.